Tuesday, February 5, 2008

Custom Online Brand Design

As a brand professional i am always seeking new improved techniques and technologies in advancing quicker brand design for a client. Over the years i have found that although meetings and detailed briefing sessions coffees deliver results the more simplistic email brief complete with a few screen grab reference images etc can yield the same results.

I am not talking about the rebranding of a Global organisation (although i think this method would save a lot of wasted time and money for the company) however the start up small business.

Whether this is a single mother, an elderly couple striking up an idea in retirement or a young professional making the leap into business they all have one thing in common. Low budget and most likely in 2 out of the 3 cases time poor as well.

I have found with the stronghold the internet now has on our lives online branding business's offer a brillant start up option for these inspiring small business owners.

i have found and used www.elogo.com.au for numerous web banners and logos i have required for websites i have undertaken. The good thing about this service is that all the liasing is done though elogo's briefing system and the whole project can be managed online and accessed anywhere on the internet. This means i can follow my logo process while away from my desk and also download finished art from my logo bank of previous jobs also within the site.
Essentially i my own online inhouse design team, jobs are not only limited to logos either, i can order web banners, the brillant "logo esurgery" and 3D logo conversions.

So not only is the system good for the once off entrepeneur to get their brand developed and out there but it is a great tool for professional marketers to get affordable online custome design in a safe secure site from a selection of brand professionals and in a fast turn around time.

I think this could be a cool new way for small marketing teams to manage their accounts with a brand professional team such as elogo without the hassle and expensive of a design agency. 

2 comments:

bunkaboy said...

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Unknown said...

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